Asked him about the gene altered tomato. What question would you like answered relative to this? His question was: What is the effect on pests? In other words, what would be the net effect on the ecology of the growing system. I imagine that David is able to maintain his farm without chemicals, because he knows which plants he should keep around in order to keep pests under control. This information, is necessary in order to maintain an organic farm. I found his question interesting because my thought was: What is the effect of the tomato on me, or rather the human. This is obviously not the focus to have, although it also is important. I think here of the Sammy the Salmon story.

Visited my friend Hiker Mike Kirby who is a voice trainer and also one of the top radio commercial voices in Canada. We talked about the idea of Hiker Mike as an Internet construct. Mike is interested, but sees it in a more limited view than I see it. I can see using the framework as a promotion piece for the Mind the Store initiative, building a financial model for each city.